ING Direct Case study BACK TO 99 [case study] by OgilvyOne Madrid

The Case study titled BACK TO 99 [case study] was done by OgilvyOne Madrid advertising agency for ING Direct in Spain. It was released in Jun 2018.

ING Direct: BACK TO 99 [case study]

Awards:

Caples Awards 2019
Direct Mail B to C-Finalist
Digital B to C-Bronze
Innovation-Silver

Credits & Description:

Agency: Ogilvy
Client:I NG DIRECT
Product: ING DIRECT
Title: BACK TO 99
Media: Online Media
Country: Spain
Date Of Campaign: 25/06/2018
Background:
As it does every year, ING wishes to celebrate its anniversary in a very special way and therefore increase its customers’ positive sentiment towards the bank.
Idea:
ING Bank's more than 3,000,000 customers.
Results:
How did it work? Very simple. When paying, the BACK...

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