Caples Awards 2019 | ||
---|---|---|
Direct Mail B to C | - | Finalist |
Digital B to C | - | Bronze |
Innovation | - | Silver |
Agency: Ogilvy
Client:I NG DIRECT
Product: ING DIRECT
Title: BACK TO 99
Media: Online Media
Country: Spain
Date Of Campaign: 25/06/2018
Background:
As it does every year, ING wishes to celebrate its anniversary in a very special way and therefore increase its customers’ positive sentiment towards the bank.
Idea:
ING Bank's more than 3,000,000 customers.
Results:
How did it work? Very simple. When paying, the BACK...