Kia Case study GT RIDE [video] [1.27] by La Red
The Case study titled GT RIDE [video] [1.27]
was done by La Red advertising agency for subbrand: Kia Ceed (brand: Kia) in Germany. It was released in Jan 2014.
Kia: GT RIDE [video] [1.27]
Media
Released
January 2014
Posted
January 2014
Market
Industry
Production Agency
Creative Director
Art Director
Producer
Agency
Awards:
| Cannes Lions, 2014 | ||
|---|---|---|
| MOBILE LIONS | Social for Mobile: Use of Co-Creation & User Generated Content | BRONZE |
| ADC*E, 2014 | ||
| Interactive | Mobile Applications | Silver |
| London International Awards 2014 | ||
| Branded Entertainment | Branded Games | Bronze Winners |
| Eurobest, 2014 | ||
| Branded Content & Entertainment | ORIGINAL GAME OR USE OF GAMING | Bronze Eurobest |
| Mobile | MOBILE: MOBILE APPLICATIONS | Silver Eurobest |
| Cristal Awards, 2014 | ||
| DIGITAL & MOBILE | BRANDED GAMES | SAPPHIRE |
| D&AD Awards 2015 | ||
| Mobile Marketing | Innovative Use of Mobile Technology | Wood Pencil |
| One Show 2015 | ||
| Mobile | Mobile Applications / Branded Games | Bronze Pencil |
| UX / UI | User Experience Design - Mobile / Interface Design Craft | Silver Pencil |
| The New York Festival, 2015 | ||
| Digital | Craft: Art Direction | THIRD PRIZE AWARD |
| Golden Award of Montreux, 2015 | ||
| CREATIVE USE OF MEDIA | Best Use Of Mobile Media | Gold Medal |
| DIGITAL/INTERACTIVE | Mobile Multimedia | Gold Medal |
| Cresta Awards, 2015 | ||
| Interactive | (Mobile Applications) - AUTOMOBILES | Gold |
| Design | (Online Digital Design) - ONLINE DIGITAL DESIGN | Gold |
| Facebook Awards 2015 | ||
| The Winners | Social Technology | Gold Award |
| AutoVision 2015 | ||
| Interactive / Multimedia | Games | Grand Prix |
Credits & Description:
Advertiser: KIA MOTORS EUROPE
Product/Service: KIA PRO_CEE'D GT
Agency: LA RED Hamburg, GERMANY
Title: CAMPAIGN GT RIDE – VIRAL GAMING FOR IKEA
Client: KIA MOTORS EUROPE
Product: KIA PRO_CEE'D GT
Entrant: LA RED Hamburg, GERMANY
Target: Germany · Europe, Middle East & Africa
Type of Entry: Social for Mobile
Category: Use of Co-Creation & User Generated Content
Entrant Company : LA RED Hamburg, GERMANY
Advertising Agency : LA ...
Become a member
- Full credits and Awards list instant access
- Unlimited views and downloads
- Unlimited search
- Largest advertising base updated daily
- Over 20,000 agencies world-wide
- You're In Good Company
