Leapfrog Case study LEAPPAD LAUNCH [video] by ZenithOptimedia New York
The Case study titled LEAPPAD LAUNCH [video]
was done by ZenithOptimedia New York advertising agency for Leapfrog in United States. It was released in Nov 2012.
Leapfrog: LEAPPAD LAUNCH [video]
Brand
Media
Released
November 2012
Posted
November 2012
Market
Agency
Credits & Description:
Advertiser: LEAPFROG
Agency: ZENITHOPTIMEDIA
Category: Best Use of Mobile Devices
: Julien Savoye (ZenithOptimedia)
: Laure Mallet (ZenithOptimedia)
Sales Manager: Marylène Le Bretevillois (ZenithOptimedia)
Head of Moxie Paris: Thomas Jamet (Moxie)
: Camille Versini (ZenithOptimedia)
: Elvire Padovani (ZenithOptimedia)
Strategy
THE CHALLENGE Following the growth of the tablet market, LeapFrog decided, as a technology-based learning pro...
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