LEGO Case study Build with the Force by Serviceplan, Germany

Build with the Force
The Case study titled Build with the Force was done by Serviceplan, Germany advertising agency for LEGO in Germany. It was released in Jan 2020.

LEGO: Build with the Force

Brand
Released
January 2020
Posted
October 2020
Market
Chief Creative Officer
Creative Director
Creative Director
Art Director
Copywriter
Chief Creative Officer

Awards:

Cresta Awards 2020
Digital DesignInnovative codingGold
Digital DesignIntegration of multiple technologiesGold
Digital DesignOOH digital installationsGold
Ambient And ExperientialExperientialBronze
Creative TechnologyUse of ARBronze
Caples Awards 2020
Ambient/Guerilla/Outdoor-Bronze
New York Festivals Awards 2020
OutdoorBest UseFinalist
Digital/MobileBest UseFinalist
Avant-Garde/InnovativeAvant-garde/innovativeFinalist

Credits & Description:

Title of Entry: Build with the Force
Brand: LEGO
Product/Service: LEGO Star Wars
Client: LEGO GmbH
Entrant Company: SERVICEPLAN GERMANY
Creative Agency: SERVICEPLAN GERMANY
Chief Creative Officer: Matthias Harbeck
Account Manager: Christin Herrnberger, Monika Klingenfuss, Stefanie Keller, Franzisca Seippel
Creative Director: Till Rothweiler
Creative Director: Andreas Daum
UX Designer: Richard Wegele, Alexander Kneifel, PLAN.NE...

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