LEGO Case study Build with the Force - Case Film by Serviceplan, Germany
The Case study titled Build with the Force - Case Film
was done by Serviceplan, Germany advertising agency for LEGO in Germany. It was released in Jan 2020.
LEGO: Build with the Force - Case Film
Brand
Media
Released
January 2020
Posted
October 2020
Market
Industry
Agency
Chief Creative Officer
Creative Director
Creative Director
Art Director
Copywriter
Chief Creative Officer
Awards:
| Cresta Awards 2020 | ||
|---|---|---|
| Digital Design | Innovative coding | Gold |
| Digital Design | Integration of multiple technologies | Gold |
| Digital Design | OOH digital installations | Gold |
| Ambient And Experiential | Experiential | Bronze |
| Creative Technology | Use of AR | Bronze |
| Caples Awards 2020 | ||
| Ambient/Guerilla/Outdoor | - | Bronze |
| New York Festivals Awards 2020 | ||
| Outdoor | Best Use | Finalist |
| Digital/Mobile | Best Use | Finalist |
| Avant-Garde/Innovative | Avant-garde/innovative | Finalist |
Credits & Description:
Title of Entry: Build with the Force
Brand: LEGO
Product/Service: LEGO Star Wars
Client: LEGO GmbH
Entrant Company: SERVICEPLAN GERMANY
Creative Agency: SERVICEPLAN GERMANY
Chief Creative Officer: Matthias Harbeck
Account Manager: Christin Herrnberger, Monika Klingenfuss, Stefanie Keller, Franzisca Seippel
Creative Director: Till Rothweiler
Creative Director: Andreas Daum
UX Designer: Richard Wegele, Alexander Kneifel, PLAN.NE...
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