LIGA COLOMBIANA CONTRA EL CÁNCER: Crónica, the city of disadvantage - Board

Credits & Description:

Title of Entry: Crónica, the city of disadvantage
Brand: LIGA COLOMBIANA CONTRA EL CÁNCER
Product/Service: NON PROFIT ORGANIZATION
Client: LIGA COLOMBIANA CONTRA EL CÁNCER
Entrant Company: Sancho BBDO
Creative Agency: Sancho BBDO
Chief Creative Officer: Mario Lagos
Chief Creative Officer: Hugo Corredor
Chief Creative Officer: Giovanni Martinez
Chief Creative Officer: Sergio León
Account Executive: Daniel Villa
Account Manager: Camila Brando
Creative Director: Sebastián Cuevas
Creative Director: Jhonny Victoria
Creative Director: Andrés Luque
Art Director: Manuel Bedoya
Art Director: Andrés Velandia
Art Director: Michael Martínez
Copywriter: Julián Ochoa
Carlos Felipe Arango, PRESIDENT
EXECUTIVE CREATIVE DIRECTOR: Mario Lagos
EXECUTIVE CREATIVE DIRECTOR: Diego Almanza
Estefanía López, PLANNER
Juan Camilo Laverde / STRATEGIC DIRECTOR
Ricardo Solano, Cristian Sanchez / EDITOR & MOTION DESIGNER
Natalia Pérez / ACCOUNT Vice President
Camilo Fajardo, CONTENT MANAGER LEADER
Dirty Kitchen / AudioVisual Production
Date of Release: 2020-02-19
Notes: Chronic malnutrition is a condition that grows during the first 1000 days of life, altering the physical and cognitive development of children throughout their lives.
Unlike acute malnutrition, which you can clearly identify the symptoms by just looking at them, this is a physical invisible problem that goes unnoticed by almost everyone, even though in Colombia more than 500,000 children currently suffer from it and approximately 4 million people have been affected.
If we brought them together in one place, we’ll be talking about the second most populated city in the country. That’s exactly what we did.
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We created a virtual city with buildings, streets, monuments and demographics based on the effects that chronic malnutrition provokes on humans, to show the magnitude of this public health issue.
While visiting the city, people could meet their habitants and the disadvantage in which they lived due to poor diet, lack of breast milk and access to clean water. But most importantly, through donations everyone could stop this city from increasing its population.