Nike Case study LIVESTRONG by Wieden + Kennedy New York

The Case study titled LIVESTRONG was done by Wieden + Kennedy New York advertising agency for subbrand: Livestrong Apparel (brand: Nike) in United States. It was released in Jun 2010.

Nike: LIVESTRONG

Awards:

Cannes Lions 2010
Titanium and IntegratedIntegrated Grand PrixGrand Prix
One Show 2010
Innovation in AdvertisingInnovation in Advertising-CampaignGold
D&AD Awards 2010
IntegratedIntegratedYellow pencil Winner
Art Directors Annual Awards 2010
InteractiveInteractive Beyond The Web (Interactive Kiosk, Installation, Etc.) Product/Service/Entertainment Promotion / CampaignGold
InteractiveInteractive New Media Innovation Product/Service/Entertainment Promotion / CampaignGold

Credits & Description:

Type of entry: Integrated Grand Prix
Advertiser: NIKE LIVESTRONG FOUNDATION
Product/Service: LIVESTRONG FOUNDATION
Agency: WIEDEN+KENNEDY Portland, USA
Executive Creative Directors: Mark Fitzloff /Susan Hoffman (Wieden+Kennedy)
Creative Directors: Danielle Flagg / Tyler Whisnand (Wieden+Kennedy)
Art Directors: Adam Heathcott / James Moslander / Chris Hutchinson / Ryan O'Rourke (Wieden+Kennedy)
Director: Frank Budgen (Wieden+Kennedy)
Copywriters: Ma...

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