| Caples Awards 2019 | ||
|---|---|---|
| Innovation | - | Finalist |
| Branded Content | - | Finalist |
Agency: Proximity Madrid
Client:LOTERIAS Y APUESTAS DEL ESTADO
Product:JOKER LOTTERY
Title:JOKER FESTIVAL
Media:EVENT
Country:SPAIN
Date Of Campaign:13th Tuesday, November
Background:The average Joker Lottery player is 35 years old, and they’re getting older. We needed to find something of interest to young people to attract a younger audience, and there’s nothing that young people like more than music! A total of 78% of young Spaniards intend to go to a...