Loterias Y Apuestas Del Estado Case study JOKER FESTIVAL [case study] by Proximity Madrid

The Case study titled JOKER FESTIVAL [case study] was done by Proximity Madrid advertising agency for Loterias Y Apuestas Del Estado in Spain. It was released in Nov 2018.

Loterias Y Apuestas Del Estado: JOKER FESTIVAL [case study]

Released
November 2018
Posted
May 2020
Market

Awards:

Caples Awards 2019
Innovation-Finalist
Branded Content-Finalist

Credits & Description:

Agency: Proximity Madrid
Client:LOTERIAS Y APUESTAS DEL ESTADO
Product:JOKER LOTTERY
Title:JOKER FESTIVAL
Media:EVENT
Country:SPAIN
Date Of Campaign:13th Tuesday, November
Background:The average Joker Lottery player is 35 years old, and they’re getting older. We needed to find something of interest to young people to attract a younger audience, and there’s nothing that young people like more than music! A total of 78% of young Spaniards intend to go to a...

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