McDonald's Case study Small Currency by Leo Burnett Jakarta
The Case study titled Small Currency
was done by Leo Burnett Jakarta advertising agency for subbrand: Mcdonald's Fast Food Restaurant (brand: McDonald's) in Indonesia. It was released in Jun 2012.
McDonald's: Small Currency
Media
Released
June 2012
Posted
June 2012
Market
Industry
Agency
Executive Creative Director
Creative Director
Copywriter
Art Director
Art Director
Creative Director
Copywriter
Editor
Awards:
| FAB Awards 2013 | ||
|---|---|---|
| Collateral & POS | The Retailers | FAB / FABulous Award |
| Asia Pacific Advertising Festival (AdFest) 2013 | ||
| PROMO LOTUS | Best Use of Merchandising/in-store Marketing incl. Promotional Packaging | BRONZE |
Credits & Description:
Sub Category : Best Use of Merchandising/in-store Marketing incl. Promotional Packaging
Company Entering : Leo Burnett Jakarta, Jakarta
Entry Title : Small Currency
Brand : McDonald's
Advertiser : PT Rekso Nasional Food
Advertising Agency : Leo Burnett Indonesia, Jakarta
Chief Creative Officer : Brian Charles Capel
Executive Creative Director : Brian Charles Capel
Creative Director : Leonardus Bramantya/Patricia Ivana Wiroreno
Copywriter : Re...
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