McDonald's Case study Small Currency by Leo Burnett Jakarta

The Case study titled Small Currency was done by Leo Burnett Jakarta advertising agency for subbrand: Mcdonald's (brand: McDonald's) in Indonesia. It was released in May 2012.
Advertising campaign for McDonald's

McDonald's: Small Currency

Brand
Mcdonald's  (McDonald's)
Media
Case study
Released
May 2012
Posted
May 2012
Market
Indonesia
Industry
Fast food
Agency
Leo Burnett Jakarta
Associate Creative Director
Leonardus Bramantya
Copywriter
Renaldy Arief
Art Director
Yogi Paska Pradana
Art Director
Willy Asianto
Associate Creative Director
Patricia Ivana Wiroreno
Copywriter
Damar Wijayanti

Awards:

Clio Awards, 2013
Content and Contact-Bronze
FAB Awards 2013
Collateral & POSThe RetailersFAB / FABulous Award

Credits & Description:

Title: SMALL CURRENCY
Product/Service: McDonald's
Creative Credits
Entrant Company: Leo Burnett Group Indonesia, Jakarta
Agency: Leo Burnett Indonesia, Jakarta
Group Executive Creative Director: Brian Charles Capel
Leo Burnett Indonesia, Jakarta
Associate Creative Director: Leonardus Bramantya
Leo Burnett Indonesia, Jakarta
Associate Creative Director: Patricia Ivana Wiroreno
Leo Burnett Indonesia, Jakarta
Art Director: Yogi...

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