Mercedes-Benz Case study CROSSWORD TARGETING by Hakuhodo Tokyo

The Case study titled CROSSWORD TARGETING was done by Hakuhodo Tokyo advertising agency for Mercedes-Benz in Japan. It was released in May 2015.
Advertising campaign for Mercedes-Benz

Mercedes-Benz: CROSSWORD TARGETING

Brand
Mercedes-Benz
Media
Case study
Released
May 2015
Posted
May 2015
Market
Japan
Industry
Cars
Agency
Hakuhodo Tokyo
Producer
Nick Uemura
Art Director
Jin Kobayashi
Producer
Takumi Oogiya
Illustrator
Tomoko Kato
Producer
Yoshifumi Miyamoto
Director
Hiroyuki Watarihiki

Awards:

CANNES LIONS INNOVATION 2015
CREATIVE DATACREATIVE DATA: DATA TECHNOLOGY ENHANCED CREATIVE (INCLUDING MODELS/TOOLS/PLATFORMS)SILVER

Credits & Description:

Festival: Creative Data: Creative Data: Data Technology Enhanced Creative (including models/tools/platforms)
Awards: Silver
Advertiser: MERCEDES-BENZ JAPAN
Agency: HAKUHODO
Geo: Japan
Data Analyst: Akifumi Nozaki (Hakuhodo DY intersolutions Inc.)
Art Director: Jin Kobayashi (HAKUHODO PRODUCT'S INC.)
Production Manager: Kentaro Kobayashi (HAKUHODO i-studio Inc.)
Creative Writer: Michael Glenn (eight pockets)
Creative Director/Strategic Plannin...

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