Mercedes-Benz Case study The Transportable Banner by BBDO Brussels

The Case study titled The Transportable Banner was done by BBDO Brussels advertising agency for subbrand: Mercedes-benz E-class (brand: Mercedes-Benz) in Belgium. It was released in Oct 2014.

Mercedes-Benz: The Transportable Banner

Released
October 2014
Posted
October 2014
Market
Industry
Art Director
Copywriter

Credits & Description:

Mercedes wanted to promote their E-Class Estate via bannering. The E-Class Estate is the most spacious in its class. Bannering, however, doesn’t have much space to offer. So how use a not so spacious medium to promote a very spacious car?
Introducing : the Transportable Banner. A banner showing the E-Class Estate, which is suddenly being ripped out of its framework by two guys and transported to the E-Class Estate parked right behind it. Finally the two guys store it nicely in the trunk of...

Become a member
  • Full credits and Awards list instant access
  • Unlimited views and downloads
  • Unlimited search
  • Largest advertising base updated daily
  • Over 20,000 agencies world-wide
  • You're In Good Company