Mercedes-Benz Case study All Terrain Banner by BBDO Brussels
The Case study titled All Terrain Banner
was done by BBDO Brussels advertising agency for subbrand: Mercedes-benz G-class (brand: Mercedes-Benz) in Belgium. It was released in Jun 2013.
Mercedes-Benz: All Terrain Banner
Media
Released
June 2013
Posted
June 2013
Market
Industry
Agency
Art Director
Creative Director
Copywriter
Copywriter
Art Director
Credits & Description:
To show off the all-terrain capabilities of the Mercedes G-Class 4x4, BBDO Belgium got together with Adhese (who deliver ad serving technology for publishers and advertisers) to create a first in mobile and responsive advertising. They developed a leader board banner exclusively for tablets. The banner reacts to the position of the mobile device that it’s viewed on.
The leader board banner shows a G-Class 4x4 driving off-road. As soon as the tablet is turned, the website reverts to ...
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