Metro Trains Case study Dumb Ways To Die, 32 by McCann Erickson Melbourne

The Case study titled Dumb Ways To Die, 32 was done by McCann Erickson Melbourne advertising agency for Metro Trains in Australia. It was released in Jun 2013.

Metro Trains: Dumb Ways To Die, 32

Released
June 2013
Posted
June 2013
Market
Copywriter
Creative Director

Awards:

Cannes Lions 2013
Media LionsUse of Media; Best Use of Branded Content & SponsorshipGold
Branded content & entertaiment lionsBranded Entertainment; Best use or integration of musicGold
Spikes Asia 2013
Integrated-Grand Prix
Branded Content & EntertainmentBest Integrated Content CampaignGold
RadioMusic/Sound DesignGold
RadioScriptwritingGold
RadioUse of Radio as a MediumBronze
London International Awards 2013
Non-Traditional-Grand LIA
DesignBranded ContentGold Winners
Non-TraditionalBranded ContentGold Winners
TV/Cinema/Online FilmBranded ContentGold Winners

Credits & Description:

Type of entry: Use of Media
Category: Best Use of Branded Content & Sponsorship
Advertiser: METRO TRAINS
Product/Service: METRO TRAINS
Agency: McCANN MELBOURNE, AUSTRALIA
Executive Creative Director: John Mescall (McCann)
Creative Director: Pat Baron (McCann)
Group Account Director: Adrian Mills (McCann)
Senior Account Director: Alec Hussain (McCann)
Copywriter: John Mescall (McCann)
Senior Account Manager: Tamara Broman (McCann)
...

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