Metro Trains Case study Dumb Ways To Die The Game, 4 by McCann Erickson Melbourne

Dumb Ways To Die The Game, 4
The Case study titled Dumb Ways To Die The Game, 4 was done by McCann Erickson Melbourne advertising agency for Metro Trains in Australia. It was released in Nov 2013.
Advertising campaign: Metro: Dumb Ways to Die

Metro Trains: Dumb Ways To Die The Game, 4

Brand
Metro Trains
Media
Case study
Released
November 2013
Posted
November 2013
Market
Australia
Industry
Public Transport, Mass Transit, Online Game
Agency
McCann Erickson Melbourne
Copywriter
John Mescall
Art Director
Pat Baron
Director
Julian Frost
Account Supervisor
Adrian Mills

Awards:

Cannes Lions, 2014
MOBILE LIONSGames: Charities, Not for Profit and Public InformationBRONZE

Credits & Description:

Type of entry: Games
Category: Charities, Not for Profit and Public Information
Advertiser: METRO TRAINS
Product/Service: PUBLIC TRANSPORT
Agency: McCANN MELBOURNE, AUSTRALIA
Client: METRO TRAINS
Product: PUBLIC TRANSPORT
Entrant: McCANN MELBOURNE, AUSTRALIA
Type of Entry: Games
Category: Charities, Not for Profit and Public Information
Entrant Company : McCANN MELBOURNE, AUSTRALIA
Advertising Agency : McCANN MELBOURNE, AUSTR...

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