Oreo Case study Snack Anywhere Case Study by FCB Jakarta
The Case study titled Snack Anywhere Case Study
was done by FCB Jakarta advertising agency for subbrand: MINI Oreo Cookies (brand: Oreo) in Indonesia. It was released in Mar 2017.
Oreo: Snack Anywhere Case Study
Brand
Media
Released
March 2017
Posted
March 2017
Market
Industry
Agency
Executive Creative Director
Senior Art Director
Creative Group Head
Creative Group Head
Creative
Production Agency
Director
Credits & Description:
Mini Oreo was seen as a little Oreo and was eating into its shares thereby limiting the growth for both the brands. It was hence important to create a separate identity for that. Due to its bite-sized format and portable packaging, Mini Oreo could easily pass off as a snack that could be consumed while on the go. This positioning was important to establish to take it away from the Oreo umbrella. The target audience was defined as youth to clearly demarcate itself from Oreo, which talks to mother...
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