Ad Stars 2016 | ||
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Public Service Advertising | Others | Bronze |
Brand: Megamax, Moyai
Agency: Ogilvy & Mather
Description: The number of homeless people in Japan is increasing year on year. More than 10,000 homeless people can be seen every night sleeping on the streets. Moreover, support is always hard to come by as homelessness is seen as a personal failure, the fate that one brings upon oneself. With this social panorama, Megamax, Japan’s leading bed and furniture mega store decided to team up with Moyai, the Japanese Association for the Home...