Nestle: The Good Wishes Journey

Credits & Description:

Category: Consumer Packaged Goods (CPG)
Agency: Wunderman | Phantasia
Client: Nestle Perú S.A.
Brand: Corporate
Company: Wunderman | Phantasia, Lima
Target: Peru · Latin America
Chief Creative Officer: José Aburto, Wunderman | Phantasia
Creative Director: Bryan Christopherson, Wunderman | Phantasia
Head of Art: Augusto Landauro, Wunderman | Phantasia
Account Director: Carlos Bernal, Wunderman | Phantasia
Account Supervisor: Verónica Moll, Wunderman | Phantasia
Account Executive: Alfonso Miranda, Wunderman | Phantasia
Senior Copywriter: Jose Thornton, Wunderman | Phantasia
Senior Copywriter: Andrés Wong, Wunderman | Phantasia
Copywriter: Renzo Pastorelli, Wunderman | Phantasia
Copywriter: Daniela Donayre-Hart, Wunderman | Phantasia
Art Director: Sergio Rubio, Wunderman | Phantasia
Senior Graphic Designer: Gustavo Zamora, Wunderman | Phantasia
Senior Graphic Designer: Richard Tejeda, Wunderman | Phantasia
Graphic Designer: Claudia Cervera, Wunderman | Phantasia
Graphic Designer: Franz Sancho, Wunderman | Phantasia
Social Media Manager: Dennis Ocola, Wunderman | Phantasia
Senior CM: William Altamiza, Wunderman | Phantasia
Junior CM: Sandra Laynes, Wunderman | Phantasia
Producer: Jessica Saavedra, Wunderman | Phantasia
Digital media planner: Pedro Chacon, Wunderman | Phantasia
Film Director: Cristobal Pallete, Bazuka
Producer: Katty De la Rosa, Bazuka
Producer trainee: Anitza Cano, Wunderman | Phantasia
Features: Pages, Facebook Platform, Boosted Posts, Desktop News Feed, Mobile News Feed, Video Ads
Language: Spanish
Objectives: Awareness, Preference
Tags: Consumer Packaged Goods (CPG), Latin America, Spanish, Pages, Facebook Platform, Boosted Posts, Desktop News Feed, Mobile News Feed, Video Ads, Awareness, Preference  
Campaign Description
We had a challenge: To make a memorable New year´s greeting to all Nestlé Peru Facebook fans to continue building the concept “Feel good with life”. With a single post or a video content.
The Goals? 100.000 reproductions for a video and 153, 000 interactions minimum.
Campaign Goals
We believe that a single post can go BIG. So we ask our selves, how can we provide to Nestlé Fans a shooting star so they can ask for their wishes this New Year´s eve? The answer was Facebook. Why? Because we saw a way in Facebook products: Dark post and Targeting by location of a boosted post.
We made the first shooting star that travelled all over Perú on Facebook… literally.
People around the country awaited the star´s appearance to ask for their wish. And when we showed them what we did with their wishes the response was outstanding.
We increased the good sentiment
Campaign Performance
The campaign achieve a record of interactions. The way we use the products of facebook made the campaign more desirable, we make people awaited the star´s appearance to ask for their wish.
And when we showed them what we did with their wishes the response was outstanding.