New Zealand Transport Agency (NZTA) Case study The Unsaid, 3 by Clemenger BBDO Wellington

The Unsaid, 3
The Case study titled The Unsaid, 3 was done by Clemenger BBDO Wellington advertising agency for New Zealand Transport Agency (NZTA) in New Zealand. It was released in Jul 2020.

The Unsaid, 3

Released
July 2020
Posted
October 2020
Creative Director

Awards:

Cresta Awards 2020
Moving ImageMoving Image Campaign (any length)Silver
The Media Magic AwardTHE MEDIA MAGIC AWARDGold
SocialBest use of FacebookSilver
Caples Awards 2020
Integrated-Bronze
PR-Bronze
Digital B to C-Bronze
Traditional media-Bronze
Not for Profit-Bronze

Credits & Description:

Title of Entry: The Unsaid
Brand: NZ Transport Agency
Product/Service: Road safety
Client: NZ Transport Agency
Entrant Company: Clemenger BBDO Wellington
Creative Agency: Clemenger BBDO Wellington
Creative Director: Brigid Alkema
Date of Release: 2020-07-21
Notes: Background
• Situation • Brief • Objectives
Drug driving now kills more Kiwis than drink driving. The families affected are often too ashamed to share their stories, so the tr...

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