Nivea Case study The Worst Time for an itch by FCB London

The Case study titled The Worst Time for an itch was done by FCB London advertising agency for subbrand: Nivea For Men (brand: Nivea) in United Kingdom. It was released in Jul 2014.

Nivea: The Worst Time for an itch

July 2014
July 2014
Art Director
Executive Creative Director
Production Agency

Credits & Description:

The Problem: 57% of men claim to have sensitive skin â but most don't do anything about it. They don't want to learn about it. Don't want to watch ads about it. NIVEA MEN should know: they've been trying to entice men to moisturise for 34 years. And we had only £90k to change this. Agency: FCB Inferno
The Solution: We decided to use familiar faces they already know and follow, whilst making sure what we do is relevant to moisturiser and in particular itchy, sensitive skin. So we took some...

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