The Problem: 57% of men claim to have sensitive skin â but most don't do anything about it. They don't want to learn about it. Don't want to watch ads about it. NIVEA MEN should know: they've been trying to entice men to moisturise for 34 years. And we had only £90k to change this. Agency: FCB Inferno
The Solution: We decided to use familiar faces they already know and follow, whilst making sure what we do is relevant to moisturiser and in particular itchy, sensitive skin. So we took some...