Nutralite Case study Health Cha Shree Ganesh by DDB Mudra Group Mumbai
The Case study titled Health Cha Shree Ganesh
was done by DDB Mudra Group Mumbai advertising agency for Nutralite in India. It was released in Feb 2015.
Nutralite: Health Cha Shree Ganesh
Brand
Media
Released
February 2015
Posted
February 2015
Market
Industry
Agency
Executive Creative Director
Creative Director
Awards:
| Asia Pacific Advertising Festival (AdFest) 2015 | ||
|---|---|---|
| DIRECT LOTUS | DIRECT AMBIENT: LARGE SCALE | Silver |
| DIRECT LOTUS | FIELD MARKETING | Bronze |
| FAB Awards, 2015 | ||
| Experiential Campaigns | Health Foods | FAB Award |
Credits & Description:
Lord Ganesha, besides being the God of great beginnings, also sported a large paunch. During Ganesh Chaturthi (a well-known festival in India), Nutralite took the greatest risk ever taken by a brand, and created a pandal (temporary temple) featuring Lord Ganesha with 6-pack abs to promote a healthier lifestyle for all Indians. Agency: DDB Mudra Group India.
Category: Food
Client: Nutralire
Agency: DDB Mudra Group
Country: India
Chief Creative Officer: Sonal Dabral
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