Old Spice Case study #MAPAALAVISTA [case study] by Proximity Bogota
The Case study titled #MAPAALAVISTA [case study]
was done by Proximity Bogota advertising agency for Old Spice in Colombia. It was released in Nov 2018.
Old Spice: #MAPAALAVISTA [case study]
Brand
Media
Released
November 2018
Posted
May 2020
Market
Industry
Agency
Awards:
| Caples Awards 2019 | ||
|---|---|---|
| Digital B to C | - | Finalist |
Credits & Description:
Agency: Proximity Colombia
Client: P&G
Product: OLD SPICE
Title: #MAPAALAVISTA
Media: DIGITAL
Country: COLOMBIA
Date Of Campaign: NOVEMBER 2018
Background:
OLD SPICE NEEDED TO INCREASE BRAND AWARENESS IN THE COLOMBIAN MARKET. LAST YEAR, THE BRAND WAS HAVING A 10% DECREASE IN SALES AND WASN’T CONSIDERED BY THE CONSUMERS.
Idea:
CREATE A VIRAL VIDEO ABOUT A SWEATY EMPLOYEE GETTING FIRED, TO GET PEOPLE’S ATTENTION ON SOMETHING THE...
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