Optic Square Case study Light Adaptive Poster by Proximity Bangkok
The Case study titled Light Adaptive Poster
was done by Proximity Bangkok advertising agency for Optic Square in Thailand. It was released in May 2014.
Optic Square: Light Adaptive Poster
Brand
Media
Released
May 2014
Posted
May 2014
Market
Industry
Agency
Executive Creative Director
Creative Director
Copywriter
Copywriter
Account manager
Art Director
Production Agency
Awards:
| Asia Pacific Advertising Festival (AdFest) 2015 | ||
|---|---|---|
| OUTDOOR LOTUS | AMBIENT: SMALL SCALE | Bronze |
Credits & Description:
To promote light adaptive lenses for the summer BBDO and Proximity in Thailand created posters that could adapt and respond to light. The world's first light adaptive poster to demonstrate the exact benefit of Light Adaptive Lenses which is able to transform your eyeglasses into sunglasses automatically when exposed to sunlight.
Category: Retail services
Client: Optic Square
Agency: BBDO and Proximity Thailand
Country: Thailand
Chief Creative Officer: Suthisak Sucha...
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