Orangina Case study The Antifoot Can by Fred & Farid Paris, Wanda Productions

The Case study titled The Antifoot Can was done by Fred & Farid Paris, Wanda Productions advertising agencies for Orangina in France. It was released in Jun 2014.
Advertising campaign for Orangina

Orangina: The Antifoot Can

Brand
Orangina
Media
Case study
Released
June 2014
Posted
June 2014
Market
France
Industry
Soft Drinks
Agency
Wanda Productions
Director
Patrick Cassir
Agency
Fred & Farid Paris

Awards:

Cristal Awards, 2014
BRAND ENTERTAINMENT & CONTENTBEST BRAND BUILDINGEMERALD
CONSUMER MARKETINGBest use of ambient in a promotional campaignEMERALD

Credits & Description:

Introducing the Anti-football Can, by Orangina Miss O !
The very first can that can switch off any football game on TV, in total secrecy, for all women - and men - that are not interested in Football.
Agency: Fred & Farid Paris
Brand: Orangina
Media: Ambient
Campaign: THE ANTIFOOT CAN BY ORANGINA MISS O ! #CanetteAntiFoot
Creative directors: Fred & Farid
Copywriters: Ugo Martinez et Guillaume Roukhomovsky
Art Directors : Guillaume Roukhomovsky , Radouane Gouassi
Brand supervisor : Stanislas de Parcevaux, Florence Burtin,
Aline Bonnet, Romain Burgevin, Fanny Comau
Account Director : Florent Depoisier
Social media manager : Matthieu Bouillot
Agency producer : Deji Odulate
Production : Wanda Production
Director : Patrick Cassir
Producers : Hélène Ségol, Marie Le Roux