Advertiser: CADBURY INDIA
Agency: MADISON COMMUNICATIONS
Category: Best Use of Integrated Media
: Team Madison (Madison Communications)
: Team Cadbury (Cadbury India)
Effectiveness
Activity touched lives of around 1.5million audience, making Oreo the favorite brand amongst Kids & Top 3 favorite biscuit amongst Moms. Post the activity, 75%of urban mothers felt that Oreo suitable for entire family(Source:IPSOS). Through word of mouth another 1000+ people contact...