Oreo Case study DEAR DAD [video] by Madison Communication

The Case study titled DEAR DAD [video] was done by Madison Communication advertising agency for Oreo in India. It was released in Nov 2012.

Oreo: DEAR DAD [video]

Brand
Released
November 2012
Posted
November 2012
Market
Industry

Credits & Description:

Advertiser: CADBURY INDIA
Agency: MADISON COMMUNICATIONS
Category: Best Use of Integrated Media
: Team Madison (Madison Communications)
: Team Cadbury (Cadbury India)
Effectiveness
Activity touched lives of around 1.5million audience, making Oreo the favorite brand amongst Kids & Top 3 favorite biscuit amongst Moms. Post the activity, 75%of urban mothers felt that Oreo suitable for entire family(Source:IPSOS). Through word of mouth another 1000+ people contact...

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