Peace One Day Case study ONE DAY CEASEFIRE by Ogilvy & Mather Shanghai

The Case study titled ONE DAY CEASEFIRE was done by Ogilvy & Mather Shanghai advertising agency for Peace One Day in China. It was released in May 2013.

Peace One Day: ONE DAY CEASEFIRE

Released
May 2013
Posted
May 2013
Market
Associate Creative Director
Executive Creative Director
Creative Director

Awards:

Cannes Lions 2013
Branded content & entertaiment lionsBranded Entertainment; Best use or integration of gamingBronze

Credits & Description:

Type of entry: Branded Entertainment
Category: Best use or integration of gaming
Advertiser: PEACE ONE DAY
Product/Service: PUBLIC SERVICE
Agency: OGILVY & MATHER ADVERTISING Shanghai, CHINA
Chief Creative Officer: Graham Fink (Ogilvy & Mather Advertising Shanghai)
Executive Creative Director: Francis Wee (Ogilvy & Mather Advertising Shanghai)
Creative Director: Fiona Chen (Ogilvy & Mather Advertising Shanghai)
Associate Creative Director: Martin L...

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