Perrier Case study SECRET PLACE by Deslegan/BBDO France, Ogilvy Paris

The Case study titled SECRET PLACE was done by Deslegan/BBDO France, Ogilvy Paris advertising agencies for subbrand: Perrier Water (brand: Perrier) in France. It was released in May 2013.
Advertising campaign for Perrier

Perrier: SECRET PLACE

Brand
Perrier Water  (Perrier)
Media
Case study
Released
May 2013
Posted
May 2013
Market
France
Industry
Water
Agency
Deslegan/BBDO France
Chief Creative Officer
Chris Garbutt
Director
Laurent King
Art Director
Baptiste Clinet
Art Director
Nicolas Lautier
Art Director
Chris Rowson
Art Director
Florian Bodet
Creative Director
Thierry Chiumino
Creative Director
Frederic Levron
Agency
Ogilvy Paris
Chief Creative Officer
Chris Garbutt
Director
Laurent King
Art Director
Baptiste Clinet
Art Director
Nicolas Lautier
Art Director
Chris Rowson
Art Director
Florian Bodet
Creative Director
Thierry Chiumino
Creative Director
Frederic Levron

Awards:

Cannes Lions 2013
Branded content & entertaiment lionsBranded Entertainment; Best use or integration of gamingGold
Clio Awards, 2014
Branded Entertainment & ContentProduct/Service: Digital/SocialSilver
Digital/SocialDesktop/Laptop: GamesSilver
Digital/SocialDesktop/Laptop: MicrositeBronze
Branded Entertainment & ContentProduct/Service: GamesBronze

Credits & Description:

Type of entry: Branded Entertainment
Category: Best use or integration of gaming
Advertiser: NESTLE WATERS
Product/Service: PERRIER
Agency: OGILVY FRANCE Paris, FRANCE
Chief Creative Officer: Chris Garbutt (Ogilvy France)
Creative Directors: Frederic Levron/Thierry Chiumino (Ogilvy France)
Art Directors: Baptiste Clinet/Nicolas Lautier/Florian Bodet/Chris Rowson (Ogilvy France)
Copywriters: Baptiste Clinet/Nicolas Lautier/Florian Bodet (Ogilvy Fran...

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