Media: Online
Client: Philips Sonicare
Product: Kids toothbrushes
Category: Mobile App
Agency: ACHTUNG!
Concept & design: Achtung
3D Character Animations; Colorbleed
Creative development; Superhero Cheesecake
Sound design: Big Orange
Philips introduces the app Brush Busters to stimulate children to brush longer and instill the habit of brushing twice a day. Progressing along an interactive series of story-lines written around fictional characters in need of dental help, children can help their favorite character save their teeth. The app is able to detect the Sonicare toothbrush and with each saved tooth, kids earn special rewards that are configured by the parents.