Pink Ribbon Case study Touch My Breasts, Save Your Life by McCann Erickson Kuala Lumpur
The Case study titled Touch My Breasts, Save Your Life
was done by McCann Erickson Kuala Lumpur advertising agency for Pink Ribbon in Malaysia. It was released in Apr 2015.
Pink Ribbon: Touch My Breasts, Save Your Life
Brand
Media
Released
April 2015
Posted
April 2015
Market
Art Director
Art Director
Copywriter
Awards:
| Spikes Asia, 2015 | ||
|---|---|---|
| Healthcare | Health & Wellness: Education & Services: Education & Awareness (incl. Fundraising and Advocacy) | Bronze Spike |
Credits & Description:
Client: PINK RIBBON WELLNESS (L) FOUNDATION
Product: BREAST CANCER AWARENESS
Product/Service: BREAST CANCER AWARENESS
Advertising Agency: McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA
Chief Creative Officer: Richard Irvine (Mccann Worldgroup/Mccann Erickson M) Sdn Bhd)
Creative Director/Copywriter: Gavin E. Hoh (Mccann Worldgroup/Mccann Erickson M) Sdn Bhd)
Senior Copywriter: Ng Bee Nee (Mccann Worldgroup/Mccann Erickson M) Sdn Bhd)
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