Red Cross Case study #donateexample by Arcos Comunicacao
The Case study titled #donateexample
was done by Arcos Comunicacao advertising agency for Red Cross in Brazil. It was released in Apr 2013.
Red Cross: #donateexample
Brand
Media
Released
April 2013
Posted
April 2013
Market
Agency
Art Director
Illustrator
Producer
Copywriter
Credits & Description:
The digital campaign called #donateexample
creates a virtual blood bag that feeds the timeline of youtube videos.
The idea of Arcos to the Red Cross built a permanent network
of donors and used blogs as media worldwide.
"A club where it costs nothing to be a member. Only generosity."
www.clube25.org
Advertised brand: Red Cross
Advert title(s): #donateexample
Headline and copy text (in English): #do...
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![Red Cross: Button For Help [video] Outdoor Advert by Emote Productions, New Moment New Ideas Company Belgrade](https://fcdn.me/9e1/b8b/red-cross-button-for-help-video-627a755ff489de0cd99dd7c431.jpg?h=260 "Button For Help [video]")
