Red Cross Case study Polanquito Damnificado by Miami Ad School Mexico
The Case study titled Polanquito Damnificado
was done by Miami Ad School Mexico advertising agency for Red Cross in Mexico. It was released in Jan 2014.
Red Cross: Polanquito Damnificado
Brand
Media
Released
January 2014
Posted
January 2014
Market
Agency
Creative Director
Art Director
Copywriter
Copywriter
Credits & Description:
On September 2013, Mexico was hit by hurricanes Ingrid and Manuel, leaving millions of people with no home, food or water.People across the country joined in to help. But as the days passed needs kept increasing while donations lowered.
We had to remind people that help was still needed.By recreating a small flooded city at Polanco, one of Mexico City's wealthiest zones, to illustrate how thousands of houses remained after the catastrophe. Flyers with the Red Cross bank account were given ...
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