Red Cross Case study Polanquito Damnificado by Miami Ad School Mexico

The Case study titled Polanquito Damnificado was done by Miami Ad School Mexico advertising agency for Red Cross in Mexico. It was released in Jan 2014.

Red Cross: Polanquito Damnificado

January 2014
January 2014
Creative Director
Art Director

Credits & Description:

On September 2013, Mexico was hit by hurricanes Ingrid and Manuel, leaving millions of people with no home, food or water.People across the country joined in to help. But as the days passed needs kept increasing while donations lowered.
We had to remind people that help was still needed.By recreating a small flooded city at Polanco, one of Mexico City's wealthiest zones, to illustrate how thousands of houses remained after the catastrophe. Flyers with the Red Cross bank account were given ...

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