Cresta Awards 2020 | ||
---|---|---|
Digital Design | User journey | Gold |
Direct | Charity appeals | Shortlist |
D&AD Awards 2020 | ||
Experiential | Gamification | Wood Pencil |
Digital | In-Game Advertising | Shortlist |
Direct | Direct Response/Digital | Shortlist |
Entertainment | Games | Wood Pencil |
New York Festivals Awards 2020 | ||
Avant-Garde/Innovative | Avant-garde/innovative | Finalist |
Activation & Engagement | Best Use | Finalist |
Branded Content/Entertainment | Best Use | Bronze |
Direct & Collateral | Best Use | Silver |
Title of Entry: BACK2LIFE
Brand: Samsung
Product/Service: CSR
Client: Samsung
Entrant Company: Cheil Hong Kong
Creative Agency: Cheil PengTai Beijing / Cheil Hong Kong
Chief Creative Officer: Paul Chan
Creative Director: May Yue
Date of Release: 2019-04-15
Designer: Ting Yu
Production Company: BigFish
Art Director: Kimmy Liu
Copywriter: Paul Chan
Copywriter: Wilson Ang
Executive Creative Director:...