Samsung Case study BACK2LIFE - Board by Cheil Beijing

BACK2LIFE - Board
The Case study titled BACK2LIFE - Board was done by Cheil Beijing advertising agency for Samsung in China. It was released in Apr 2019.

Samsung: BACK2LIFE - Board

Brand
Released
April 2019
Posted
October 2020
Market
Chief Creative Officer
Creative Director
Designer
Art Director
Copywriter
Copywriter
Executive Creative Director
Associate Creative Director
Senior Art Director
Production Agency

Awards:

Cresta Awards 2020
Digital DesignUser journeyGold
DirectCharity appealsShortlist
D&AD Awards 2020
ExperientialGamificationWood Pencil
DigitalIn-Game AdvertisingShortlist
DirectDirect Response/DigitalShortlist
EntertainmentGamesWood Pencil
New York Festivals Awards 2020
Avant-Garde/InnovativeAvant-garde/innovativeFinalist
Activation & EngagementBest UseFinalist
Branded Content/EntertainmentBest UseBronze
Direct & CollateralBest UseSilver

Credits & Description:

Title of Entry: BACK2LIFE
Brand: Samsung
Product/Service: CSR
Client: Samsung
Entrant Company: Cheil Hong Kong
Creative Agency: Cheil PengTai Beijing / Cheil Hong Kong
Chief Creative Officer: Paul Chan
Creative Director: May Yue
Date of Release: 2019-04-15
Designer: Ting Yu
Production Company: BigFish
Art Director: Kimmy Liu
Copywriter: Paul Chan
Copywriter: Wilson Ang
Executive Creative Director:...

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