Saregama India Case study Keeping the Legend Alive by McCann Erickson Mumbai

The Case study titled Keeping the Legend Alive was done by McCann Erickson Mumbai advertising agency for subbrand: Sawai Gandharwa Festival (brand: Saregama India) in India. It was released in May 2012.

Saregama India: Keeping the Legend Alive

Awards:

London International Awards 2012
Non-TraditionalDirect MarketingShort List

Credits & Description:

Entrant: McCann Worldgroup, Mumbai

Saregama Music - "Keeping the Legend Alive"

Corporate Name of Client: Saregama India Ltd.

Client Account Director: Apurva Nagpal

Agency Account Director: Bennita Jacob

Agency: McCann Worldgroup, Mumbai

Chief Creative Officer: Prasoon Joshi

Creative Directors: Denzil Machado/Abhinav Tripathi

Copywriter: Abhinav Tripathi

Art Directors: Kunal Mhabadi/K...

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