Snickers Case study Dont Drive Hungry by BBDO Guerrero Makati City
The Case study titled Dont Drive Hungry
was done by BBDO Guerrero Makati City advertising agency for Snickers in Philippines. It was released in Apr 2016.
Snickers: Dont Drive Hungry
Brand
Media
Released
April 2016
Posted
April 2016
Market
Industry
Awards:
| Ad Stars 2016 | ||
|---|---|---|
| Promotion | Use of Promo & Activation: Use of promotional stunts /live advertising/live shows/concerts & festivals | Gold |
Credits & Description:
According to Waze, Manila has the worst traffic in the world. Filipino drivers spend hours stuck in traffic. It’s inevitable that they get hungry. And when drivers are hungry, they end up doing crazy things on the road. That’s why Snickers wanted to remind them not to drive hungry. When government officials said they couldn’t provide license plates for new cars, drivers were required to make their own by writing down their temporary conduction sticker number instead. This is where the agency fou...
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