Tencent Charity Case study ¥10 Tale Of Forgotten Veterans [video] by J. Walter Thompson Beijing

The Case study titled ¥10 Tale Of Forgotten Veterans [video] was done by J. Walter Thompson Beijing advertising agency for Tencent Charity in China. It was released in Dec 2015.

Tencent Charity: ¥10 Tale Of Forgotten Veterans [video]

Released
December 2015
Posted
December 2015
Market

Awards:

Asia Pacific Advertising Festival (AdFest) 2016
Mobile LotusBest Use Of Mobile VideoGold
Ad Stars 2016
Diverse Insights-Bronze
FilmProduct & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public ServicesSilver

Credits & Description:

Brand: Tencent Charity
Agency: Jwt
Description: n China there exists a group of veterans who fought for China’s victory in World War II but had never been recognized by the government nor public for their sacrifices. The reason behind is a sad political issue due to a civil war in China after WWII. These veterans’ average age is now 92 years old. Those surviving still live in poverty. Most importantly, they never got recognized by anybody in the country. LongYue is an NGO helping th...

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