The Automobile Club Of Romania Case study Mr. Bear Driver [case video] by Publicis Bucharest
The Case study titled Mr. Bear Driver [case video]
was done by Publicis Bucharest advertising agency for The Automobile Club Of Romania in Romania. It was released in Apr 2016.
The Automobile Club Of Romania: Mr. Bear Driver [case video]
Media
Released
April 2016
Posted
April 2016
Market
Industry
Agency
Executive Creative Director
Copywriter
Creative Director
Art Director
Awards:
| One Show 2017 | ||
|---|---|---|
| Mobile | Use Of Technology | Merit |
| Golden Drum 2016 | ||
| Mobile | Mobile | Golden Drum |
| Digital | Games | Golden Drum |
| Eurobest Awards 2016 | ||
| Media | Digital & Social: Use Of Mobile | Gold Eurobest |
| Promo & Activation | Digital & Social: Use Of Mobile | Silver Eurobest |
| Direct | Digital & Social: Use Of Mobile | Bronze Eurobest |
| Cannes Lions 2017 | ||
| Media | Data: Use of Real-Time Data | Bronze Lion |
| Media | Sectors: Public Sector | Silver Lion |
| Direct | Digital & Social: Use of Mobile | Bronze Lion |
| Mobile | Games: App Games | Bronze Lion |
Credits & Description:
Campaign name: Mr. Bear Driver
Registrant: Publicis Romania
Brand name: The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile)
Client account director manager: Alin Drosu - Deputy Director
Agency: Publicis Romania Bucharest, Romania
Art Director: Adrian Iota
Executive Creative Director: Jorg Riommi
Creative director: Dan Frinculescu
Account Director / Manager: Alexandra Stoica - Digital Account Manager, Petronela Cosa ...
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