The Economist Case study The Economist World Cup [case study] by Proximity London
The Case study titled The Economist World Cup [case study]
was done by Proximity London advertising agency for The Economist in United Kingdom. It was released in Jun 2018.
The Economist: The Economist World Cup [case study]
Brand
Media
Released
June 2018
Posted
May 2020
Market
Industry
Agency
Awards:
| Caples Awards 2019 | ||
|---|---|---|
| Digital B to C | - | Bronze |
| Integrated | - | Bronze |
Credits & Description:
Agency: Proximity London
Client: The Economist
Product: The Economist
Title: The Economist World Cup
Media: Integrated
Country: United Kingdom
Date Of Campaign: 14/06/18 - 15/07/18
Background:
The Economist is always at the heart of major global events, but the 2018 World Cup posed a particular challenge. We needed to make ourselves relevant to sports audiences who may never have considered The Economist previously.
Idea:
Comp...
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