THE METROPOLE ORCHESTRA Case study Tweetphony, 2 by Havas Worldwide Amsterdam

Tweetphony, 2
The Case study titled Tweetphony, 2 was done by Havas Worldwide Amsterdam advertising agency for subbrand: THE METROPOLE ORCHESTRA (brand: THE METROPOLE ORCHESTRA) in Netherlands. It was released in Mar 2013.

THE METROPOLE ORCHESTRA: Tweetphony, 2

Awards:

Epica Awards 2013
Branded ContentSocial NetworksBRONZE
Eurobest 2013
PRBEST USE OF SOCIAL MEDIABronze

Credits & Description:

Client: Metropole Orchestra, Tweetphony
Agency (& City): Havas Worldwide Amsterdam
Production Company (& City): Perfect Fools Amsterdam
Short explanation
We asked the Dutch audience to “Let the Metropole Orchestra play!”. Using Twitter. How? On the campaign site participants could compose a musical tweet. The best tweets were arranged into scores. And played by the Orchestra in an 8 hour long, crowd composed live-streamed concert. A video of each Tweetphony was immediatel...

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