Epica Awards 2013 | ||
---|---|---|
Branded Content | Social Networks | BRONZE |
Eurobest 2013 | ||
PR | BEST USE OF SOCIAL MEDIA | Bronze |
Client: Metropole Orchestra, Tweetphony
Agency (& City): Havas Worldwide Amsterdam
Production Company (& City): Perfect Fools Amsterdam
Short explanation
We asked the Dutch audience to “Let the Metropole Orchestra play!”. Using Twitter. How? On the campaign site participants could compose a musical tweet. The best tweets were arranged into scores. And played by the Orchestra in an 8 hour long, crowd composed live-streamed concert. A video of each Tweetphony was immediatel...