The North Face Case study Great Warm Up Cup by Fred & Farid Shanghai

Great Warm Up Cup
The Case study titled Great Warm Up Cup was done by Fred & Farid Shanghai advertising agency for The North Face in China. It was released in Apr 2015.
Advertising campaign for The North Face

The North Face: Great Warm Up Cup

Brand
The North Face
Media
Case study
Released
April 2015
Posted
April 2015
Market
China
Industry
Sportswear, Athletic Footwear & Accessories
Agency
Fred & Farid Shanghai
Copywriter
Joseph Davies
Creative Director
Feng Huang
Creative Director
Aste Gutierrez
Art Director
Nicolas Liberman
Art Director
Radouane Guissi

Awards:

Spikes Asia, 2015
DirectUse of Direct Marketing: Targeted Ambient Media: Small ScaleBronze Spike
Asia Pacific Advertising Festival (AdFest) 2016
Outdoor LotusGuerilla MarketingSilver

Credits & Description:

Client: THE NORTH FACE
Product: TNF100 ULTRA MARATHON
Product/Service: TNF100 ULTRA MARATHON
Advertising Agency: FRED & FARID SHANGHAI, CHINA
Chief Creative Officers: Fred & Farid (FRED & FARID SHANGHAI)
Creative Director: Aste Gutierrez, Feng Huang (FRED & FARID SHANGHAI)
Copywriter: Joseph Davies (FRED & FARID SHANGHAI)
Art Director: Radouane Guissi, Nicolas Liberman (FRED & FARID SHANGHAI)
Business Director: Frances Alvarado (FRED & FARID SHANGH...

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