The North Face Case study The Great Warm Up by Fred & Farid Shanghai

The Great Warm Up
The Case study titled The Great Warm Up was done by Fred & Farid Shanghai advertising agency for The North Face in China. It was released in Apr 2015.
Advertising campaign for The North Face

The North Face: The Great Warm Up

Brand
The North Face
Media
Case study
Released
April 2015
Posted
April 2015
Market
China
Industry
Clothing
Agency
Fred & Farid Shanghai
Copywriter
Joseph Davies
Creative Director
Feng Huang
Creative Director
Aste Gutierrez
Art Director
Nicolas Liberman
Art Director
Radouane Guissi

Awards:

Spikes Asia, 2015
Promo & ActivationUse of Promo & Activation: Use of Promotional Events & Stunts Silver Spike
Asia Pacific Advertising Festival (AdFest) 2016
Direct LotusOnlineBronze

Credits & Description:

Client: THE NORTH FACE
Product: TNF100 ULTRA MARATHON
Product/Service: TNF100 ULTRA MARATHON
Advertising Agency: FRED & FARID SHANGHAI, CHINA
Chief Creative Officers: Fred & Farid (FRED & FARID SHANGHAI)
Creative Director: Aste Gutierrez, Feng Huang (FRED & FARID SHANGHAI)
Copywriter: Joseph Davies (FRED & FARID SHANGHAI)
Art Director: Radouane Guissi, Nicolas Liberman (FRED & FARID SHANGHAI)
Business Director: Frances Alvarado (FRED & FARID SHANGH...

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