Advertiser: P&G
Agency: SAATCHI & SAATCHI
Category: Best use of Social Media Marketing in a Promotional Campaign
Advertising campaign: BETTY WHITE
Agency Account Team: Caitlin Reynolds (Saatchi/Saatchi)
Chief Creative Officer: Conway Williamson (Saatchi/Saatchi)
Art Director: Dana Bruington (Saatchi/Saatchi)
Designer: Heidi Ng (Saatchi/Saatchi)
Photographer: Martin Schoeller (Saatchi/Saatchi)
Executive Producer: Liz Sloane (Saatchi/Saatchi)