Tiger Brands Case study THE TIGER ALPHABET by TBWA\Hunt\Lascaris Johannesburg
The Case study titled THE TIGER ALPHABET
was done by TBWA\Hunt\Lascaris Johannesburg advertising agency for Tiger Brands in South Africa. It was released in Nov 2013.
Tiger Brands: THE TIGER ALPHABET
Brand
Media
Released
November 2013
Posted
November 2013
Market
Executive Creative Director
Executive Creative Director
Creative Director
Director
Art Director
Photographer
Photographer
Editor
Designer
Producer
Photographer
Production Agency
Copywriter
Awards:
| Cannes Lions, 2014 | ||
|---|---|---|
| PROMO & ACTIVATION LIONS | Use of Promo & Activation: Use of Guerrilla Marketing in a Promotional Campaign (Small Scale) | BRONZE |
| The Loeries Awards 2014 | ||
| OUTDOOR & COLLATERAL MEDIA | ALTERNATIVE MEDIA & FIELD MARKETING | Silver |
Credits & Description:
Type of entry: Use of Promo & Activation
Category: Use of Guerrilla Marketing in a Promotional Campaign (Small Scale)
Advertiser: TIGER BRANDS
Product/Service: TIGER BRANDS
Agency: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
Client: TIGER BRANDS
Product: TIGER BRANDS
Entrant: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
Type of Entry: Use of Promo & Activation
Category: Use of Guerrilla Marketing in a Promotional Campaign (Small Scale)...
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