Tourism Australia Case study Giga Selfie by TBWA\Hakuhodo Tokyo
The Case study titled Giga Selfie
was done by TBWA\Hakuhodo Tokyo advertising agency for Tourism Australia in Japan. It was released in Aug 2015.
Tourism Australia: Giga Selfie
Brand
Media
Released
August 2015
Posted
August 2015
Market
Agency
Copywriter
Creative Director
Photographer
Copywriter
Designer
Art Director
Production Agency
Director
Awards:
| Cannes Lions 2016 | ||
|---|---|---|
| Direct | Use of Direct Marketing: Use of Ambient Media: Large Scale | Bronze Lion |
| Cyber | Branded Tech: Tangible Tech | Gold Lion |
| Mobile | Social : Social Trends | Bronze Lion |
| Spikes ASIA 2016 | ||
| Digital | Web Campaign: Travel, Leisure, Retail, Restaurants & Fast Food Chains | Silver Spike |
| Digital | Web Platform: Web Service / App | Bronze Spike |
| Direct | Sectors: Travel, Leisure, Retail, Restaurants & Fast Food Chains | Bronze Spike |
| Direct | Digital & Social: Use of Mobile | Bronze Spike |
| Outdoor | Ambient: Live Advertising & Events | Silver Spike |
| ADFEST 2017 | ||
| Outdoor Lotus | Ambient: Large Scale | Grande |
| Branded Content & Entertainment Lotus | Best Use Of Interactive & Social Media | Branded Content |
Credits & Description:
Agency: Tbwa\Hakuhodo
Brand: Tourism Australia
Country: Japan
Advertising Agency: Tbwa\Hakuhodo, Tokyo
Entrant Company: Tbwa\Hakuhodo, Tokyo
Media Agency: Tbwa\Hakuhodo, Tokyo
Pr Agency: Tbwa\Hakuhodo, Tokyo
Production Company: Tbwa\Hakuhodo, Tokyo
Buzz Machine: Kazuaki Kuribayashi (Tbwa\Hakuhodo)
Technical Director: Masashi Oohashi (Aid-Dcc)
Copywriter: Norihito Takahashi (Tbwa\Hakuhodo)
Film Director: Takayuki Niwa (Freelance)
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![Tourism Australia: Aussie News Today [case study] Digital Advert by Clemenger BBDO Sydney](https://fcdn.me/b00/115/tourism-australia-tourism-australia-c145a25449a1b0c18d89dead9e.jpg?h=260 "Aussie News Today [case study]")
![Tourism Australia: Giga Selfie [video] Digital Advert by AOI Pro., TBWA\Hakuhodo Tokyo](https://fcdn.me/f0e/c82/tourism-australia-giga-selfie-video-b0098a567496228f3be552d833.jpg?h=260 "Giga Selfie [video]")
