V/line Case study GUILT TRIPS by McCann Erickson Melbourne
The Case study titled GUILT TRIPS
was done by McCann Erickson Melbourne advertising agency for subbrand: Train Operator (brand: V/line) in Australia. It was released in May 2013.
V/line: GUILT TRIPS
Brand
Media
Released
May 2013
Posted
May 2013
Market
Industry
Director
Copywriter
Creative Director
Copywriter
Art Director
Copywriter
Art Director
Producer
Designer
Designer
Awards:
| Cannes Lions 2013 | ||
|---|---|---|
| Direct Lions | Best Integrated Campaign Led by Direct Marketing | Bronze |
| Direct Lions | Product & Service; Travel, Entertainment & Leisure | Bronze |
| Promo and Activation Lions | Product & Service; Entertainment & Leisure | Bronze |
| Cannes Lions, 2014 | ||
| CREATIVE EFFECTIVENESS LIONS | CREATIVE EFFECTIVENESS | GRAND PRIX |
Credits & Description:
Type of entry: Product & Service
Category: Travel, Entertainment & Leisure
Advertiser: V/LINE
Product/Service: V/LINE
Agency: McCANN MELBOURNE, AUSTRALIA
Executive Creative Director: John Mescall (McCann)
Creative Director: Annie Price (McCann)
Creative Director: Pat Baron (McCann)
Art Director: Matt Stoddart (McCann)
Copywriter: Natasha Wood (McCann)
Copywriter: Tristan Graham (McCann)
Group Account Director: Adrian Mills (McCann...
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