V/line Case study GUILT TRIPS by McCann Erickson Melbourne

The Case study titled GUILT TRIPS was done by McCann Erickson Melbourne advertising agency for subbrand: Train Operator (brand: V/line) in Australia. It was released in May 2013.
Advertising campaign for V/line

V/line: GUILT TRIPS

Brand
Train Operator  (V/line)
Media
Case study
Released
May 2013
Posted
May 2013
Market
Australia
Industry
Transport, travel & tourism
Agency
McCann Erickson Melbourne
Director
Damien Toogood
Copywriter
Tristan Graham
Creative Director
Annie Price
Copywriter
John Mescall
Art Director
Pat Baron
Copywriter
Natasha Wood
Art Director
Matt Stoddart
Producer
Cinnamon Darvall
Designer
Melody Yeung
Designer
Dave Budd

Awards:

Cannes Lions 2013
Direct LionsBest Integrated Campaign Led by Direct MarketingBronze
Direct LionsProduct & Service; Travel, Entertainment & LeisureBronze
Promo and Activation LionsProduct & Service; Entertainment & LeisureBronze
Cannes Lions, 2014
CREATIVE EFFECTIVENESS LIONSCREATIVE EFFECTIVENESSGRAND PRIX

Credits & Description:

Type of entry: Product & Service
Category: Travel, Entertainment & Leisure
Advertiser: V/LINE
Product/Service: V/LINE
Agency: McCANN MELBOURNE, AUSTRALIA
Executive Creative Director: John Mescall (McCann)
Creative Director: Annie Price (McCann)
Creative Director: Pat Baron (McCann)
Art Director: Matt Stoddart (McCann)
Copywriter: Natasha Wood (McCann)
Copywriter: Tristan Graham (McCann)
Group Account Director: Adrian Mills (McCann...

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