Vici Case study Crabziness by RA Voskhod

The Case study titled Crabziness was done by RA Voskhod advertising agency for Vici in Russia. It was released in Sep 2016.

Vici: Crabziness

Brand
Released
September 2016
Posted
September 2016
Market
Industry
Digital Creative Director

Awards:

Red Apple International Advertising Festival 2016
Digital advertising (campaigns)Online video campaignBronze
Media projectsBest usage of single mediachannelBronze
Digital advertising (interactive tools)Pre-rollBronze
Red Apple International Advertising Festival 2017
Creative effectiveness-Silver
ADCR Awards 2017
Film & RadioOnline / Viral VideosSilver
Integration & InnovationCreative StrategyBronze

Credits & Description:

TITLE: Add crab to ad
Original Title: С крабом круче!
Client: Viciunai Group
Brand: VICI
Product: seafood
AGENCY: Voskhod
Creatives: Maria Kozhevnikova, Anton Mamykin
Copywriter: Alexander Sinyuk
Digital Creative Director: Dmitry Maslakov
Art Director: Vladislav Derevyannikh
Designers: Kirill Ratman, Anna Maslyakova, Liliya Zagidullina
Postproduction: Ilya Linetsky
Skbd Director: Andrey Gubaydullin
Sound producer: Mih...

Become a member
  • Full credits and Awards list instant access
  • Unlimited views and downloads
  • Unlimited search
  • Largest advertising base updated daily
  • Over 20,000 agencies world-wide
  • You're In Good Company