Visitbritain Case study GREAT CHINESE NAMES FOR GREAT BRITAIN by Ogilvy & Mather Beijing
The Case study titled GREAT CHINESE NAMES FOR GREAT BRITAIN
was done by Ogilvy & Mather Beijing advertising agency for Visitbritain in China. It was released in May 2015.
Visitbritain: GREAT CHINESE NAMES FOR GREAT BRITAIN
Brand
Media
Released
May 2015
Posted
May 2015
Market
Industry
Agency
Executive Creative Director
Executive Creative Director
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| PR | SECTORS: TRAVEL, TOURISM & LEISURE | GOLD |
| PR | PR: DIGITAL & SOCIAL: USE OF DIGITAL PLATFORMS | GOLD |
| PR | PR: DIGITAL & SOCIAL: USE OF CO-CREATION & USER GENERATED CONTENT | SILVER |
| Clio Awards 2015 | ||
| Public Relations | Product/Service: Brand Development | Bronze |
Credits & Description:
Advertiser: VISITBRITAIN
Agency: OGILVY BEIJING, OGILVY PUBLIC RELATIONS
Geo: China, China
Account Manager: Ayur Wu (Ogilvy Beijing)
Project Management: Ayur Wu (Ogilvy Beijing)
Social Media: Ben Xu (Ogilvy Beijing)
Account Manager: Bob Wang (Ogilvy Beijing)
Writers: Bob Wang (Ogilvy Beijing)
Concept Team: Charlie Macpherson (Ogilvy Beijing)
Concept Team: Doug Schiff (Ogilvy Beijing)
Executive Creative Director: Doug Schiff (Ogilvy Beij...
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![Visitbritain: Great Chinese Names For Great Britain [video] Digital Advert by Ogilvy & Mather Beijing](https://fcdn.me/d40/00f/visitbritain-great-chinese-names-for-great-britain-video-d6a3e05c099fb5f6a2ac2c9123.jpg?h=260 "Great Chinese Names For Great Britain [video]")
![Visitbritain: Great Chinese Names for Great Britain [image] Digital Advert by Ogilvy Beijing Lab / Beijing, The Sweet Shop](https://fcdn.me/237/16f/visitbritain-great-chinese-names-for-great-britain-image-eb89d656e0943df5b686791cb8.jpg?h=260 "Great Chinese Names for Great Britain [image]")
