Volkswagen Case study Don't Make Up and Drive by DDB Berlin

The Case study titled Don't Make Up and Drive was done by DDB Berlin advertising agency for Volkswagen in Germany. It was released in May 2012.

Volkswagen: Don't Make Up and Drive

May 2012
May 2012
Art Director


London International Awards 2012
Non-TraditionalAutomotiveSilver Winner
Non-TraditionalGuerrilla MarketingBronze Winner
Epica Awards 2012
Media InnovationMedia Innovation - Alternative MediaBronze
Branded ContentSocial NetworksSilver
Eurobest 2012
Branded Content & EntertainmentBest Use of Brand Sponsorship IntegrationSilver
FilmInternet FilmBronze
InteractiveViral VideoGold

Credits & Description:

Entrant: DDB Tribal Group, Berlin
Volkswagen - "Don't Make Up and Drive"
Corporate Name of Client: Volkswagen AG
Client Account Director: Cornelia Kabelitz
Agency Account Director: Susanne Plümecke
Account Manager: Christina Mueller
Agency: DDB Tribal Berlin, Berlin
Chief Creative Officer: Eric Schoeffler
Creative Directors: Marc Isken/Nils Haseborg
Copywriter: Valerie von Meiss
Art Director: Lilli Langenheim
Agency Producer: Susi...

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