Volkswagen Case study Polo 'Drive Confident' by DDB Berlin

The Case study titled Polo 'Drive Confident' was done by DDB Berlin advertising agency for Volkswagen in Germany. It was released in Apr 2015.

Volkswagen: Polo 'Drive Confident'

Released
April 2015
Posted
April 2015
Market
Industry

Awards:

EURO EFFIES / EACA Euro Effies Awards, 2015
The WinnersAutomotiveSilver

Credits & Description:

for Volkswagen
by DDB Berlin
Case Study
Germany
Story:
SUMMARY:
With growing sophistication in the small car segment, Polo lost market share and lagged behind its innovative competitors. The question for designing the new and superior Polo Brand: get tricked into chasing demands or stay true to the brand? The answer: build on Polo's brand equity and use innovative technologies to offer a more sophisticated form of confidence. Ultimately, it paid to stay con...

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