Volkswagen Case study Reduce Speed Dial, 4 by Colenso BBDO Auckland, Finch
The Case study titled Reduce Speed Dial, 4
was done by Colenso BBDO Auckland, Finch advertising agencies for Volkswagen in New Zealand. It was released in May 2015.
Volkswagen: Reduce Speed Dial, 4
Brand
Media
Released
May 2015
Posted
May 2015
Market
Industry
Agency
Creative Director
Art Director
Agency
Director
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| PROMO AND ACTIVATION | PRODUCT & SERVICE: CARS & AUTOMOTIVE SERVICES | SILVER |
| OUTDOOR | AMBIENT: TRANSIT | BRONZE |
| CYBER | BRANDED TECH: TANGIBLE TECH (INCL. DIGITAL PRODUCTS, UTILITIES & TOOLS) | SILVER |
| Ad Stars Awards, 2015 | ||
| Design | Communication Design | Silver |
| Innovation | Product & Service | Gold |
| Media | Product & Service | Bronze |
| Promotion | Product & Service | Gold |
| Mobile | Product & Service | Bronze |
| Media | Use of Media | Silver |
| Clio Awards 2015 | ||
| Innovative | Product/Service: Innovative | Bronze |
| Spikes Asia, 2015 | ||
| Digital | Craft: Innovative Use of Technology | Grand Prix |
| Direct | Use of Direct Marketing: Targeted Ambient Media: Small Scale | Gold Spike |
| Promo & Activation | Product & Service: Cars & Automotive Services | Gold Spike |
| Asia Pacific Advertising Festival (AdFest) 2016 | ||
| INNOVA LOTUS | - | INNOVA LOTUS |
Credits & Description:
Brand: Volkswagen New Zealand
Advertiser: Volkswagen New Zealand
Agency: Colenso Bbdo, Auckland
Creative Chariman: Nick Worthington
Creative Director: Levi Slavin
Art Director: Aaron Turk
Account Director: Krystel Houghton
Agency Producer: Natasha Gill
Film Production Company: Finch, Sydney
Director: Luke Bouchier
Executive Producer: Corey Esse/Michael Hilliard
Film Producer: Amy Dymond
Campaign Summary: In Nz, Speeding Was ...
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